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Stonegate to introduce surge pricing in 800 pubs Published Date: 12/09/2023

Stonegate Group, the UK's biggest pub chain, says 800 of its 4,000 pubs will introduce "dynamic pricing" during evenings and weekends.

It said the price rise reflected the higher costs the company was facing, including extra security, and that customers would be alerted to the price increases through notices in their pubs.

Stonegate said that part of its "dynamic pricing" strategy also included the ability to offer deals during less busy times, including 2-for-1 cocktails, happy hours and discounts on food and drink. Many other sectors do the same to encourage business during quieter times of the week.

Stonegate spokesperson said:

"Like all retail businesses, we regularly review pricing to manage costs but also to ensure we offer great value for money to our guests."

"This flexibility may mean that on occasions pricing may marginally increase in selective pubs and bars due to the increased cost demands on the business with additional staffing or licensing requirements such as additional door team members."