Led in partnership by the Universities of Stirling and Glasgow, the project will consider the effect of the pandemic restrictions on young adults and sports bettors – and analyse the promotion and marketing of gambling products during the lockdown.
The 18-month project – funded by the Economic and Social Research Council, as part of UK Research and Innovation’s rapid response to COVID-19 – will be jointly led by Professor Kate Hunt and Dr Nathan Critchlow, from Stirling’s Institute for Social Marketing and Health (ISMH), and Dr Heather Wardle, of the University of Glasgow. The team includes a number of other scientists from both institutions, as well as from the University of Edinburgh.
Professor Hunt said:
“Around two million people in the UK are either problem gamblers or experience some harm from gambling. The restrictions imposed by the pandemic – whether on people’s movements and interactions, or the cancellation of major sporting and social events – have altered the gambling landscape worldwide.
“Our new study is seeking to address three major questions: how have gambling practices, and the risk factors around gambling harms, changed due to the pandemic; what has been the effect on gambling marketing; and how have the experiences and practices of high risk groups altered.
“We will focus on two groups at particular risk of adopting more risky, online gambling practices – young adults and sports bettors.”
The researchers will consider how risk factors – such as boredom, stress, anxiety, financial problems and loneliness – may have heightened during lockdown. They will also look at gambling opportunities unaffected by the restrictions – such as online slots and casino games, e-sports and virtual events – which are associated with high rates of problem gambling.
The team will also look at how gambling behaviours change as the lockdown eases, including when major sports events restart.
As part of the project, surveys will be conducted with young people (aged 16 to 24) and sports bettors; gambling companies’ marketing and promotional activities will be assessed; and qualitative interviews will be carried out with people who have experience of betting, including those deemed to be in the ‘high risk’ group.
The study will expedite the sharing of its findings with key stakeholders that have expressed concerns around the inherent social, economic and health harms associated with risky forms of gambling – including the World Health Organisation, the Gambling Commission, and the Gambling Related Harm All Party Parliamentary Group.
Vladimir Poznyak, World Health Organisation lead for substance abuse and addictive behaviours, has requested updates on the project findings. He said: “It is exceptionally important to understand how gambling is changing under COVID-19 and to use insight from high-quality data to inform appropriate policy and regulatory responses.”
Dr Wardle added:
“There is an urgent need to provide regulators, policymakers, and treatment providers with high quality evidence on the changing patterns and context of gambling behaviours during COVID-19 and its aftermath. This is a once in a lifetime opportunity to explore what happens when certain types of gambling opportunities are severely curtailed.
“Our study will provide an important insight into the actions undertaken by industry, so regulators can consider immediate actions, and an understanding of new risk groups susceptible to gambling harms to develop effective prevention strategies. It will also present important information around the escalation and maintenance of harms, to inform treatment and support provision.”